Social media playbook
How Fishing Guide should use social media to bring in customers
Showing up on social helps build trust and visibility with local anglers planning their next fishing adventure.
Where to post
FacebookLocal customers often search and trust fishing guides on Facebook where engaging photos and trip stories perform well.
InstagramVisual appeal of fishing trips and catches attracts followers and builds trust through authentic images.
NextdoorHyper-local platform helps connect with nearby customers looking for trusted local guides.
TikTokShort, engaging fishing tips and trip highlights can attract a younger audience interested in outdoor activities.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcase recent successful fishing trips.
Content angles that work for Fishing Guide:
- Tips for local fishing spots
- Gear recommendations and reviews
- Customer testimonials and stories
- Seasonal fishing advice
A post idea to steal
5 Essential Knots Every Angler Should Know
Want to make sure your line never slips? Here are my top 5 fishing knots that every angler should master!
Sample post
How We Landed a Record Bass Last Weekend
Curious how we caught one of the biggest bass this season? Here’s a sneak peek into the techniques and spots we used...
Image: photo of a proud client holding a big bass on the boat
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