Social media playbook

How Butcher should use social media to bring in customers

Consistent local social presence builds trust and keeps customers coming back for quality and expertise.

Where to post

FacebookLocal customers trust community pages and respond well to product showcases and recipe ideas.
InstagramVisual appeal of fresh cuts and cooking tips drives engagement and builds local brand loyalty.
NextdoorHyper-local platform helps reach nearby customers looking for trusted neighborhood butchers.
TikTokShort, engaging videos showing butchery skills and cooking hacks attract food enthusiasts.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcase fresh cuts with cooking tips.

Content angles that work for Butcher:

A post idea to steal

3 Tips to Choose the Perfect Steak Every Time
Want to impress at your next BBQ? Here are my top 3 tips to pick the best steak for flavor and tenderness!

Sample post

Why Freshness Matters: From Our Butcher Block to Your Plate
Ever wondered what makes our meat stand out? Here’s a peek behind the scenes at how we ensure top quality every day...
Image: fresh cuts displayed at the butcher counter

How eHandshake actually gets Butcher more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Butcher turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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