Social media playbook
How Hair Salon should use social media to bring in customers
Consistent social media presence helps build trust and showcases your skills to attract and retain local clients.
Where to post
InstagramVisual before/after photos and reels showcasing hairstyles perform strongly here.
TikTokShort, engaging hair transformation videos and trends attract a large audience.
FacebookLocal community engagement and appointment bookings are common on this platform.
SnapchatYounger demographics engage with quick, behind-the-scenes salon content.
PinterestClients use it for hairstyle inspiration and trend discovery.
When to post
Best timeWeekday afternoons, 2-5pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsAfternoon (2-4pm) · Evening (6-8pm)
What to post
Your highest-leverage content: Before and after hairstyle transformations.
Content angles that work for Hair Salon:
- Styling tips and hair care advice
- Showcasing new trends and colors
- Client testimonials and stories
- Behind-the-scenes of daily salon life
A post idea to steal
5 Easy Tips to Keep Your Hair Healthy Between Visits
Want your hair to look fresh longer? Here are my favorite easy tips to keep your locks healthy and vibrant until your next appointment!
Sample post
See the Stunning Transformation: From Dull to Dazzling!
Check out this amazing before and after—can you believe the difference? Discover how a fresh cut and color can change your look completely...
Image: client before and after hairstyle photo
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