Social media playbook
How Plumber should use social media to bring in customers
Showing up online helps build trust and makes it easy for local customers to find and choose your plumbing services when they need them most.
Where to post
NextdoorLocal customers trust neighborhood recommendations and look here for reliable plumbing services.
FacebookCommunity groups and local pages help plumbers connect with homeowners needing repairs or maintenance.
InstagramVisual before-and-after photos of work build trust and showcase skills to potential customers.
YouTubeHow-to videos and tips position plumbers as experts and attract DIY-interested homeowners.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after plumbing fixes.
Content angles that work for Plumber:
- Common plumbing problems solved
- Preventative maintenance tips
- Customer testimonials and reviews
- Emergency plumbing advice
A post idea to steal
5 Signs Your Pipes Need Immediate Attention
Not sure if that drip is serious? Here are 5 warning signs your pipes might need a plumber ASAP—don’t wait until it’s too late!
Sample post
How We Fixed a Leaky Kitchen Sink in Under an Hour
A small leak can cause big headaches—see how we quickly solved this common problem and saved the day...
Image: before and after of a repaired kitchen sink
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