Social media playbook
How Remodeling Contractor should use social media to bring in customers
Consistent local online presence helps build trust and showcases quality work to homeowners planning remodeling projects.
Where to post
FacebookHighly active local business presence with customer reviews and project showcases.
InstagramVisual before-and-after photos and short videos perform well for remodeling projects.
TikTokShort engaging videos of transformations attract a younger audience and potential leads.
YouTubeLonger form tutorials and project walkthroughs help build credibility and educate clients.
NextdoorHyper-local lead generation and community recommendations are valuable for contractors.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after project showcases.
Content angles that work for Remodeling Contractor:
- Client testimonials and success stories
- Tips for planning a remodeling project
- Common remodeling mistakes to avoid
- Behind-the-scenes of ongoing projects
A post idea to steal
5 Things to Know Before Starting Your Kitchen Remodel
Thinking about updating your kitchen? Here are five key tips I always share with my clients to make the process smoother and stress-free!
Sample post
Check Out This Stunning Bathroom Transformation!
See how we turned an outdated bathroom into a modern oasis with smart design choices and quality craftsmanship...
Image: before and after bathroom photos
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