Social media playbook

How Tree Care Services should use social media to bring in customers

Showing up on social helps build local trust by educating and connecting directly with homeowners who value tree health and safety.

Where to post

FacebookLocal service promotions and customer reviews thrive on Facebook for tree care businesses.
InstagramBefore-and-after photos and short videos of tree work perform well visually on Instagram.
NextdoorHyper-local lead generation is effective for neighborhood-based tree care services.
YouTubeEducational content and detailed tree care tutorials attract engaged viewers.
TikTokShort, engaging videos showcasing tree removal and care gain traction with local audiences.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before and after tree care transformations.

Content angles that work for Tree Care Services:

A post idea to steal

5 Signs Your Tree Needs Expert Attention
Not sure if your tree is healthy? Here are 5 clear signs that mean it’s time to call a pro—let me help keep your yard safe and beautiful!

Sample post

See How We Transformed This Overgrown Tree in Just One Day
This tree was a safety hazard and eyesore—wait until you see the difference after our care...
Image: before and after photo of a trimmed and healthy tree

How eHandshake actually gets Tree Care Services more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Tree Care Services turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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