Social media playbook
How Asphalt Paving Contractor should use social media to bring in customers
Consistent local social media presence builds trust and helps customers visualize quality and reliability before hiring.
Where to post
FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
InstagramBefore/after project photos perform well, showcasing quality and craftsmanship.
TikTokShort videos of paving processes and transformations attract local interest and leads.
NextdoorHyper-local platform ideal for neighborhood service recommendations and lead generation.
YouTubeLonger educational or project showcase videos help build trust but less frequent for SMBs.
When to post
Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after project photos.
Content angles that work for Asphalt Paving Contractor:
- Job site transformations
- Customer testimonials and reviews
- Maintenance tips for asphalt
- Behind-the-scenes of paving process
Sample post
See How We Transformed This Driveway in Just One Day!
Watch the full process from cracked and worn to smooth and new asphalt — you won’t believe the difference...
Image: before and after driveway photos side by side
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