How Asphalt Paving Contractor should use social media to bring in customers
Consistent local social media presence builds trust and helps customers visualize quality and reliability before hiring.
Where to post
FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
InstagramBefore/after project photos perform well, showcasing quality and craftsmanship.
TikTokShort videos of paving processes and transformations attract local interest and leads.
NextdoorHyper-local platform ideal for neighborhood service recommendations and lead generation.
YouTubeLonger educational or project showcase videos help build trust but less frequent for SMBs.
When to post
Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after project photos.
Content angles that work for Asphalt Paving Contractor:
Job site transformations
Customer testimonials and reviews
Maintenance tips for asphalt
Behind-the-scenes of paving process
Sample post
See How We Transformed This Driveway in Just One Day!
Watch the full process from cracked and worn to smooth and new asphalt — you won’t believe the difference...
Image: before and after driveway photos side by side
How eHandshake actually gets Asphalt Paving Contractor more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Asphalt Paving Contractor turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.