Social media playbook

How Sliding Doors Service should use social media to bring in customers

Consistent social media presence helps build local trust and shows expertise, making customers more likely to choose your sliding door service.

Where to post

FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
InstagramVisual before/after photos of sliding door repairs attract homeowner interest.
NextdoorHyper-local neighborhood platform ideal for home service lead generation.
YouTubeHow-to videos and service demonstrations build trust and expertise.
TikTokShort repair clips can engage younger homeowners but less common for this trade.

When to post

Best timeWeekday evenings, 6-9pm
How often2-3 posts/week

What to post

Your highest-leverage content: Before-and-after sliding door repairs.

Content angles that work for Sliding Doors Service:

Sample post

See How We Transformed This Stuck Sliding Door in Just One Visit!
Tired of sliding doors that jam or won’t close properly? Watch how a simple repair brought this door back to smooth operation...
Image: before and after sliding door photos

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