Social media playbook

How Travel Agency should use social media to bring in customers

Consistent social presence helps build trust and inspires customers by showcasing real travel experiences and expert advice.

Where to post

InstagramVisual storytelling and destination photos drive engagement for travel agencies.
FacebookCommunity groups and event promotion help travel agencies connect with clients.
YouTubeVideo guides and travel vlogs showcase destinations and services effectively.
TikTokShort, engaging travel tips and destination highlights attract younger audiences.
LinkedInProfessional networking and B2B partnerships are relevant but less active.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Destination highlights with insider tips.

Content angles that work for Travel Agency:

Sample post

Discover Hidden Gems in Bali You Didn’t Know Existed
Ready to explore Bali beyond the usual spots? Here are some secret places that will make your trip unforgettable...
Image: stunning photo of a hidden beach or waterfall in Bali

How eHandshake actually gets Travel Agency more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Travel Agency turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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