Social media playbook
How Publicist should use social media to bring in customers
Consistent social presence builds trust and demonstrates a publicist’s ability to generate visibility and manage reputations.
Where to post
InstagramVisual storytelling and influencer collaborations make Instagram ideal for publicists showcasing client highlights.
LinkedInProfessional networking and B2B connections are crucial for publicists managing media relations.
XReal-time news sharing and engagement with journalists and media outlets support publicist activities.
ThreadsEmerging text-based platform for quick updates and networking among media professionals.
YouTubeVideo content such as press releases, interviews, and event coverage helps publicists promote clients.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcasing recent media placements.
Content angles that work for Publicist:
- Client success stories
- Press coverage highlights
- Media tips and PR advice
- Behind-the-scenes of campaigns
Sample post
How We Landed Front-Page Coverage for Our Client
Discover the strategy behind our latest big media win and how it elevated our client’s brand awareness...
Image: screenshot of the client’s media feature
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