How Publicist should use social media to bring in customers
Consistent social presence builds trust and demonstrates a publicist’s ability to generate visibility and manage reputations.
Where to post
InstagramVisual storytelling and influencer collaborations make Instagram ideal for publicists showcasing client highlights.
LinkedInProfessional networking and B2B connections are crucial for publicists managing media relations.
XReal-time news sharing and engagement with journalists and media outlets support publicist activities.
ThreadsEmerging text-based platform for quick updates and networking among media professionals.
YouTubeVideo content such as press releases, interviews, and event coverage helps publicists promote clients.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcasing recent media placements.
Content angles that work for Publicist:
Client success stories
Press coverage highlights
Media tips and PR advice
Behind-the-scenes of campaigns
Sample post
How We Landed Front-Page Coverage for Our Client
Discover the strategy behind our latest big media win and how it elevated our client’s brand awareness...
Image: screenshot of the client’s media feature
How eHandshake actually gets Publicist more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Publicist turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.