How Printing Services should use social media to bring in customers
Regularly sharing visual proof of quality and service builds trust and keeps your printing business top of mind for local clients.
Where to post
FacebookLocal printing businesses use Facebook for community engagement and promotions.
InstagramVisual content showcasing print samples and designs performs well on Instagram.
LinkedInB2B networking and showcasing corporate printing services are common on LinkedIn.
ShopifyMany small print shops use Shopify to sell custom print products online.
YouTubeTutorials and behind-the-scenes videos attract niche audiences interested in printing.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Showcase vibrant print project before-and-afters.
Content angles that work for Printing Services:
Finished product highlights
Customer testimonials with print samples
Behind-the-scenes of printing process
Tips for preparing print-ready files
Sample post
Transform Your Ideas into Stunning Prints!
See how we brought this custom brochure to life with vibrant colors and crisp details — imagine what we can print for you...
Image: close-up of a colorful printed brochure and the original design file side by side
How eHandshake actually gets Printing Services more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Printing Services turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.