How Picture Framing Shop should use social media to bring in customers
Showing up on social helps customers visualize your craftsmanship and builds trust in your framing expertise.
Where to post
InstagramVisual showcase of framing styles and custom work attracts art and decor enthusiasts.
PinterestStrong platform for visual inspiration where framing ideas and home decor are frequently searched.
FacebookLocal community engagement and event promotion help small framing shops connect with customers.
YouTubeTutorials and behind-the-scenes videos on framing techniques build trust and interest.
ShopifyE-commerce presence for selling custom frames and framing supplies online.
When to post
Best timeWeekday afternoons, 1-4pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after framing transformations.
Content angles that work for Picture Framing Shop:
Custom framing process highlights
Customer testimonials with framed art
Creative framing ideas for different art styles
Seasonal or themed frame collections
Sample post
Transform Your Art with a Custom Frame That Pops!
See how this plain print became a stunning centerpiece with our handcrafted frame designs…
Image: before and after photo of framed artwork
How eHandshake actually gets Picture Framing Shop more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Picture Framing Shop turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.