Social media playbook
How Picture Framing Shop should use social media to bring in customers
Showing up on social helps customers visualize your craftsmanship and builds trust in your framing expertise.
Where to post
InstagramVisual showcase of framing styles and custom work attracts art and decor enthusiasts.
PinterestStrong platform for visual inspiration where framing ideas and home decor are frequently searched.
FacebookLocal community engagement and event promotion help small framing shops connect with customers.
YouTubeTutorials and behind-the-scenes videos on framing techniques build trust and interest.
ShopifyE-commerce presence for selling custom frames and framing supplies online.
When to post
Best timeWeekday afternoons, 1-4pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after framing transformations.
Content angles that work for Picture Framing Shop:
- Custom framing process highlights
- Customer testimonials with framed art
- Creative framing ideas for different art styles
- Seasonal or themed frame collections
Sample post
Transform Your Art with a Custom Frame That Pops!
See how this plain print became a stunning centerpiece with our handcrafted frame designs…
Image: before and after photo of framed artwork
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