Social media playbook
How Personal Shopper should use social media to bring in customers
Consistent social presence builds trust by showcasing your style expertise and personalized service to potential clients.
Where to post
InstagramVisual content showcasing outfits and shopping hauls performs well for personal shoppers.
TikTokShort videos of styling tips and shopping experiences engage a broad audience.
FacebookCommunity groups and local networking help personal shoppers connect with clients.
PinterestVisual discovery of fashion inspiration aligns with personal shopper services.
YouTubeLonger tutorials and detailed styling advice attract engaged viewers.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before-and-after client style transformations.
Content angles that work for Personal Shopper:
- Client makeover stories
- Seasonal trend highlights
- Shopping tips and hacks
- Behind-the-scenes shopping trips
Sample post
See How We Transformed Sarah’s Wardrobe for Spring!
Watch how a few key pieces completely refreshed Sarah’s look and boosted her confidence this season...
Image: before and after client outfit photos
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