Social media playbook

How Locksmith should use social media to bring in customers

Showing up on social builds local trust and demonstrates reliability for urgent, security-sensitive services.

Where to post

FacebookLocal service promotions and customer reviews drive locksmith engagement on Facebook.
InstagramBefore/after photos and short videos of lock installations perform well visually.
TikTokShort educational and demonstration videos attract local and DIY audiences.
NextdoorHyper-local lead generation is effective for neighborhood locksmith services.
YouTubeLonger how-to and security advice videos have niche but steady engagement.

When to post

Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before and after lock installation photos.

Content angles that work for Locksmith:

Sample post

Locked Out? Here’s How We Helped in Under 15 Minutes!
When time is critical, every second counts—see how we quickly got this homeowner back inside safely and securely...
Image: photo of locksmith unlocking a door with customer smiling

How eHandshake actually gets Locksmith more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Locksmith turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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