Social media playbook
How Interior Design Firm should use social media to bring in customers
Consistent visual storytelling helps potential clients envision the designer’s style and builds trust before hiring.
Where to post
PinterestVisual discovery and inspiration make Pinterest ideal for showcasing design ideas and portfolios.
InstagramPhoto and video content of design projects perform well, attracting clients and collaborators.
FacebookCommunity engagement and local marketing opportunities help firms connect with potential clients.
YouTubeLonger format videos for tutorials, walkthroughs, and case studies showcase expertise.
ThreadsEmerging platform for text-based updates and engagement, growing among Instagram users.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before-and-after room transformations.
Content angles that work for Interior Design Firm:
- Design tips and trends
- Client project showcases
- Material and color palette highlights
- Behind-the-scenes design process
Sample post
See How We Transformed This Living Room Into a Cozy Retreat
From dull and cramped to bright and spacious—discover the design choices that made all the difference...
Image: before and after photos of the living room makeover
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