Social media playbook

How Interior Design Firm should use social media to bring in customers

Consistent visual storytelling helps potential clients envision the designer’s style and builds trust before hiring.

Where to post

PinterestVisual discovery and inspiration make Pinterest ideal for showcasing design ideas and portfolios.
InstagramPhoto and video content of design projects perform well, attracting clients and collaborators.
FacebookCommunity engagement and local marketing opportunities help firms connect with potential clients.
YouTubeLonger format videos for tutorials, walkthroughs, and case studies showcase expertise.
ThreadsEmerging platform for text-based updates and engagement, growing among Instagram users.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before-and-after room transformations.

Content angles that work for Interior Design Firm:

Sample post

See How We Transformed This Living Room Into a Cozy Retreat
From dull and cramped to bright and spacious—discover the design choices that made all the difference...
Image: before and after photos of the living room makeover

How eHandshake actually gets Interior Design Firm more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Interior Design Firm turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook