How Funeral Home should use social media to bring in customers
Showing up on social media builds trust and familiarity during a difficult decision-making time for families.
Where to post
FacebookCommunity support and event announcements perform well on Facebook for funeral homes.
LinkedInProfessional networking and partnerships are common on LinkedIn for funeral service providers.
YouTubeEducational and memorial videos help families understand services and commemorate loved ones.
NextdoorLocal community engagement and hyper-local service promotion are effective on Nextdoor.
When to post
Best timeWeekday afternoons, 1-4pm
How often1-2 posts/week
What to post
Your highest-leverage content: Sharing compassionate client testimonials.
Content angles that work for Funeral Home:
Guides on funeral planning and arrangements
Stories honoring loved ones and community memories
Information on grief support resources
Behind-the-scenes of respectful service preparation
Sample post
How We Help Families Celebrate a Life Well Lived
Every family’s story is unique, and we’re honored to help you create a meaningful farewell that reflects your loved one’s legacy...
Image: a serene photo of a peaceful memorial setting
How eHandshake actually gets Funeral Home more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Funeral Home turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.