Social media playbook
How Funeral Home should use social media to bring in customers
Showing up on social media builds trust and familiarity during a difficult decision-making time for families.
Where to post
FacebookCommunity support and event announcements perform well on Facebook for funeral homes.
LinkedInProfessional networking and partnerships are common on LinkedIn for funeral service providers.
YouTubeEducational and memorial videos help families understand services and commemorate loved ones.
NextdoorLocal community engagement and hyper-local service promotion are effective on Nextdoor.
When to post
Best timeWeekday afternoons, 1-4pm
How often1-2 posts/week
What to post
Your highest-leverage content: Sharing compassionate client testimonials.
Content angles that work for Funeral Home:
- Guides on funeral planning and arrangements
- Stories honoring loved ones and community memories
- Information on grief support resources
- Behind-the-scenes of respectful service preparation
Sample post
How We Help Families Celebrate a Life Well Lived
Every family’s story is unique, and we’re honored to help you create a meaningful farewell that reflects your loved one’s legacy...
Image: a serene photo of a peaceful memorial setting
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