Social media playbook
How Dog Trainer should use social media to bring in customers
Consistent social presence builds trust and demonstrates expertise to local dog owners seeking reliable training help.
Where to post
InstagramShort training videos and before/after transformations perform well for engagement.
TikTokViral short clips of dog training tips and tricks attract a large, engaged audience.
FacebookCommunity groups and local business pages help reach dog owners in the area.
YouTubeLonger instructional videos and detailed training sessions build authority.
NextdoorHyper-local platform useful for neighborhood-based dog training services.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before and after training transformations.
Content angles that work for Dog Trainer:
- Training tips and quick fixes
- Client dog success stories
- Common behavior problem solutions
- Behind-the-scenes of training sessions
Sample post
From Pulling on the Leash to Perfect Heel: See Max’s Transformation!
Max used to drag his owner on every walk — now he strolls calmly by their side after just a few sessions with us...
Image: before and after photos of Max on leash
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook