Social media playbook

How Dog Trainer should use social media to bring in customers

Consistent social presence builds trust and demonstrates expertise to local dog owners seeking reliable training help.

Where to post

InstagramShort training videos and before/after transformations perform well for engagement.
TikTokViral short clips of dog training tips and tricks attract a large, engaged audience.
FacebookCommunity groups and local business pages help reach dog owners in the area.
YouTubeLonger instructional videos and detailed training sessions build authority.
NextdoorHyper-local platform useful for neighborhood-based dog training services.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before and after training transformations.

Content angles that work for Dog Trainer:

Sample post

From Pulling on the Leash to Perfect Heel: See Max’s Transformation!
Max used to drag his owner on every walk — now he strolls calmly by their side after just a few sessions with us...
Image: before and after photos of Max on leash

How eHandshake actually gets Dog Trainer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Dog Trainer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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