Social media playbook
How Floor & Fabric Care Service should use social media to bring in customers
Consistent social media presence builds trust and shows expertise, making customers more confident to hire local floor and fabric care services.
Where to post
FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
InstagramBefore-and-after photos and short videos showcase cleaning results effectively.
TikTokShort, engaging videos of cleaning transformations attract a broad audience.
NextdoorHyper-local platform ideal for neighborhood service recommendations.
YouTubeLonger how-to and demonstration videos build trust and expertise.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after cleaning transformations.
Content angles that work for Floor & Fabric Care Service:
- Cleaning tips and DIY fabric care advice
- Customer testimonials and success stories
- Behind-the-scenes of cleaning process
- Seasonal fabric and floor care reminders
Sample post
Watch This Stubborn Carpet Stain Disappear!
See how we tackled one of the toughest carpet stains with our professional care…
Image: before and after carpet cleaning photo
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook