How General Contractor should use social media to bring in customers
Showing up consistently on social builds trust and demonstrates expertise to homeowners making major renovation decisions.
Where to post
FacebookFacebook is widely used by general contractors for local lead generation and sharing project updates with community groups.
InstagramInstagram’s visual format suits showcasing before/after photos and completed projects to attract clients.
TikTokShort, engaging videos of construction processes and tips help contractors reach a younger audience.
YouTubeYouTube is effective for detailed project walkthroughs and educational content about building techniques.
NextdoorNextdoor’s hyper-local focus helps contractors connect with neighborhood clients seeking home improvement services.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after project transformations.
Content angles that work for General Contractor:
Completed project showcases
Client testimonials and reviews
Behind-the-scenes construction process
Home improvement tips and FAQs
Sample post
See How We Transformed This Kitchen in Just 3 Weeks!
From outdated to outstanding — check out the step-by-step transformation that brought new life to this home’s heart...
Image: before and after kitchen renovation photos
How eHandshake actually gets General Contractor more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how General Contractor turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.