Social media playbook
How General Contractor should use social media to bring in customers
Showing up consistently on social builds trust and demonstrates expertise to homeowners making major renovation decisions.
Where to post
FacebookFacebook is widely used by general contractors for local lead generation and sharing project updates with community groups.
InstagramInstagram’s visual format suits showcasing before/after photos and completed projects to attract clients.
TikTokShort, engaging videos of construction processes and tips help contractors reach a younger audience.
YouTubeYouTube is effective for detailed project walkthroughs and educational content about building techniques.
NextdoorNextdoor’s hyper-local focus helps contractors connect with neighborhood clients seeking home improvement services.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after project transformations.
Content angles that work for General Contractor:
- Completed project showcases
- Client testimonials and reviews
- Behind-the-scenes construction process
- Home improvement tips and FAQs
Sample post
See How We Transformed This Kitchen in Just 3 Weeks!
From outdated to outstanding — check out the step-by-step transformation that brought new life to this home’s heart...
Image: before and after kitchen renovation photos
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook