Social media playbook
How Electrical Contractor should use social media to bring in customers
Showing up on social helps build trust and visibility in the local community where customers seek reliable electrical services.
Where to post
FacebookLocal service promotions and customer reviews drive strong engagement for electricians.
InstagramBefore/after project photos and short videos showcase work quality effectively.
TikTokShort educational and DIY tip videos attract a broad audience and potential clients.
YouTubeDetailed tutorials and case studies help establish expertise and trust.
NextdoorHyper-local lead generation is effective for neighborhood electrical services.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after electrical project photos.
Content angles that work for Electrical Contractor:
- Safety tips for home electrical systems
- Showcasing recent installations or repairs
- Energy-saving electrical upgrades
- Customer testimonials and project stories
Sample post
Transform Your Home’s Lighting in Just One Day!
See how we upgraded this living room with modern, energy-efficient lighting that brightens the space and lowers bills...
Image: before and after photo of a living room lighting upgrade
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook