How Ear Nose and Throat Practice should use social media to bring in customers
Consistent social media presence helps build trust and educates patients about ENT health, encouraging timely care.
Where to post
FacebookPatients use Facebook to find local healthcare providers and trust informative posts about symptoms and treatments.
InstagramInstagram helps share approachable health tips and patient-friendly visuals that build trust.
NextdoorNextdoor connects with local community members seeking nearby medical specialists.
YouTubeYouTube allows sharing educational videos explaining common ENT issues and treatments.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple home remedies for common ENT symptoms.
Content angles that work for Ear Nose and Throat Practice:
How to recognize ENT problems early
Tips to prevent seasonal allergies and sinus issues
When to see an ENT specialist
Patient success stories and testimonials
A post idea to steal
5 Easy Ways to Relieve Sinus Pressure at Home
Feeling that uncomfortable sinus pressure? Here are my top 5 simple remedies you can try at home before scheduling a visit!
Sample post
Do You Know the Warning Signs of Hearing Loss?
Hearing loss can sneak up slowly—here’s what to watch for and when to get checked out...
Image: friendly photo of the doctor with a patient during a hearing test
How eHandshake actually gets Ear Nose and Throat Practice more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Ear Nose and Throat Practice turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.