How Concrete Contractor should use social media to bring in customers
Showing up consistently on social helps build local trust and showcases quality work to attract new customers.
Where to post
FacebookLocal homeowners and businesses use Facebook to find trusted contractors and respond well to project photos and customer testimonials.
InstagramVisual before-and-after images and short project updates engage potential clients looking for quality and craftsmanship.
NextdoorHyper-local platform where neighbors recommend and seek concrete services for home improvement projects.
YouTubeHow-to and process videos build trust but require more effort and are better for longer-term branding.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before and after project transformations.
Content angles that work for Concrete Contractor:
Showcase recent concrete work and finishes
Explain benefits of different concrete types
Tips for maintaining concrete surfaces
Customer testimonials and project stories
A post idea to steal
5 Easy Tips to Keep Your Concrete Driveway Looking New
Want your driveway to last and look great for years? Here are my top 5 simple tips you can start using today!
Sample post
Transforming a Backyard with Custom Concrete Patios
Check out how we turned this ordinary backyard into a stunning outdoor space with durable, stylish concrete patios...
Image: before and after patio photos
How eHandshake actually gets Concrete Contractor more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Concrete Contractor turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.