Social media playbook
How Flooring Contractor should use social media to bring in customers
Showing up on social builds local trust and demonstrates quality work to homeowners seeking reliable flooring contractors.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for flooring contractors.
InstagramBefore-and-after photos and project showcases perform well visually on Instagram.
TikTokShort videos demonstrating installation processes and transformations engage users.
YouTubeDetailed tutorials and case studies attract DIYers and potential clients.
NextdoorHyper-local lead generation is effective for neighborhood flooring services.
When to post
Best timeWeekday evenings, 6-9pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after project photos.
Content angles that work for Flooring Contractor:
- Completed flooring transformations
- Customer testimonials and reviews
- Tips on flooring maintenance
- Behind-the-scenes installation process
Sample post
Transform Your Home with Stunning New Floors!
Check out this amazing before-and-after flooring makeover that completely changed the look of this living room...
Image: before and after photo of a recent flooring project
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook