Social media playbook
How Property Management should use social media to bring in customers
Consistent online presence builds trust and demonstrates professionalism to property owners and tenants.
Where to post
LinkedInB2B networking and professional connections dominate property management marketing.
FacebookCommunity engagement and local advertising for rental listings perform well here.
InstagramVisual tours and property highlights attract potential tenants and clients.
YouTubeVideo walkthroughs and educational content about property management are effective.
NextdoorHyper-local community presence helps with neighborhood reputation and leads.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase property tours and client success stories.
Content angles that work for Property Management:
- Before and after property maintenance
- Tenant testimonials and landlord tips
- Local market updates and neighborhood highlights
- Behind-the-scenes of property management tasks
Sample post
Transforming Spaces: See How We Revitalized This Rental Property
Discover the key updates that turned this rental into a tenant favorite and boosted its value...
Image: before and after photos of a managed property
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