Social media playbook

How Small Business Consultant should use social media to bring in customers

Consistent social presence builds credibility and keeps your expertise top of mind for small business owners seeking guidance.

Where to post

LinkedInLinkedIn is where small business owners seek professional advice and trust expert insights through articles and posts.
FacebookFacebook groups and local pages help consultants connect with small business communities and share practical tips.
XX (Twitter) allows quick sharing of business advice and engagement with trending small business topics.
YouTubeYouTube supports longer-form educational content that builds trust through detailed how-tos and case studies.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Practical business growth tips.

Content angles that work for Small Business Consultant:

A post idea to steal

5 Easy Steps to Improve Your Cash Flow Today
Struggling with cash flow? Here are five simple actions you can take right now to keep your business running smoothly!

Sample post

How to Spot Hidden Costs Draining Your Business
Many small businesses overlook expenses that quietly eat into profits—learn what to watch for and how to stop the leaks...
Image: chart showing expense categories with highlights

How eHandshake actually gets Small Business Consultant more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Small Business Consultant turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook