Social media playbook
How Car Dealership should use social media to bring in customers
Consistent social presence builds trust and keeps the dealership top-of-mind for local buyers.
Where to post
FacebookCar dealerships use Facebook for local advertising and customer engagement with photos and promotions.
InstagramInstagram is popular for showcasing vehicle photos and short videos to attract buyers.
TikTokTikTok is growing for car dealerships to share engaging short videos and behind-the-scenes content.
YouTubeYouTube is used for detailed vehicle reviews and virtual tours by dealerships.
XX is used for quick updates, promotions, and customer interaction in the auto sales community.
When to post
Best timeWeekday afternoons, 12-3pm
How often3-4 posts/week
What to post
Your highest-leverage content: Car showcase with key features.
Content angles that work for Car Dealership:
- New arrivals and special deals
- Customer testimonials and stories
- Behind-the-scenes dealership life
- Car maintenance tips and FAQs
Sample post
Just Arrived: Sleek 2024 Sedan Ready for You!
Discover the features that make this sedan stand out from the crowd — comfort, tech, and style all in one ride...
Image: photo of the new car model on the lot with a clean background
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook