Social media playbook

How Architecture Firm should use social media to bring in customers

Regular social presence helps build trust by visually demonstrating design expertise and connecting personally with clients.

Where to post

InstagramVisual portfolios and project showcases perform strongly on Instagram for architects.
LinkedInProfessional networking and B2B connections are key for architect firms on LinkedIn.
PinterestPinterest is popular for design inspiration and visual discovery relevant to architecture.
FacebookFacebook supports community engagement and local business presence for architect firms.
YouTubeVideo walkthroughs and project case studies attract potential clients on YouTube.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing completed projects with design insights.

Content angles that work for Architecture Firm:

A post idea to steal

5 Easy Ways to Make Your Home More Energy Efficient
Looking to save on energy bills and boost comfort? Here are my top 5 simple design tweaks you can consider for your home!

Sample post

Transforming Spaces: See How We Revitalized This Family Home
Curious how thoughtful design can change your living space? Check out this project’s journey from concept to reality…
Image: before and after photos of the renovated home

How eHandshake actually gets Architecture Firm more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Architecture Firm turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook