Social media playbook

How Apparel Retailer should use social media to bring in customers

Consistent social presence builds trust and keeps local shoppers aware of new arrivals and promotions.

Where to post

InstagramVisual product showcases and influencer partnerships drive strong engagement for apparel retailers.
ShopifyShopify is essential for e-commerce storefronts and direct-to-consumer sales.
FacebookFacebook supports community building and targeted ads for local and broader apparel audiences.
TikTokShort-form videos showcasing styles and trends help apparel retailers reach younger demographics.
PinterestPinterest is used for visual discovery and style inspiration, aiding apparel sales.
YouTubeVideo lookbooks and styling tips engage customers and build brand loyalty.

When to post

Best timeWeekday evenings, 6-9pm
How often3-5 posts/week

What to post

Your highest-leverage content: Styled outfit showcases.

Content angles that work for Apparel Retailer:

Sample post

Refresh Your Wardrobe with Our Latest Spring Styles!
Discover how to mix and match this season’s must-have pieces for effortless looks that turn heads...
Image: model wearing a curated spring outfit in-store

How eHandshake actually gets Apparel Retailer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Apparel Retailer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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