PinterestRecipe sharing and visual inspiration for baked goods are popular here.
YouTubeLonger tutorials and storytelling about artisan techniques find a niche audience.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase daily fresh breads and pastries.
Content angles that work for Artisan Bakery:
Behind-the-scenes baking process
New product launches and specials
Customer testimonials and celebrations
Seasonal and holiday themed treats
Sample post
Freshly Baked This Morning: Our Signature Sourdough!
Ever wonder what makes our sourdough so special? Here’s a peek into our morning ritual that brings it to life...
Image: close-up of fresh sourdough loaf cooling on a wooden rack
How eHandshake actually gets Artisan Bakery more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Artisan Bakery turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.