Social media playbook
How Artisan Bakery should use social media to bring in customers
Consistent social presence builds trust and draws locals to experience the bakery’s unique handmade offerings.
Where to post
InstagramVisual content of baked goods and behind-the-scenes stories perform strongly here.
FacebookLocal community engagement and event promotion are effective on this platform.
TikTokShort videos showcasing baking processes and product reveals attract younger audiences.
PinterestRecipe sharing and visual inspiration for baked goods are popular here.
YouTubeLonger tutorials and storytelling about artisan techniques find a niche audience.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase daily fresh breads and pastries.
Content angles that work for Artisan Bakery:
- Behind-the-scenes baking process
- New product launches and specials
- Customer testimonials and celebrations
- Seasonal and holiday themed treats
Sample post
Freshly Baked This Morning: Our Signature Sourdough!
Ever wonder what makes our sourdough so special? Here’s a peek into our morning ritual that brings it to life...
Image: close-up of fresh sourdough loaf cooling on a wooden rack
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