Social media playbook

How Artisan Bakery should use social media to bring in customers

Consistent social presence helps build trust and familiarity with local customers who value quality and freshness.

Where to post

InstagramVisual content of baked goods and behind-the-scenes stories perform strongly here.
FacebookLocal community engagement and event promotion are effective on this platform.
TikTokShort videos showcasing baking processes and product reveals attract younger audiences.
PinterestRecipe sharing and visual inspiration for baked goods are popular here.
YouTubeLonger tutorials and storytelling about artisan techniques find a niche audience.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysTue, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing daily fresh-baked specialties.

Content angles that work for Artisan Bakery:

A post idea to steal

5 Tips to Keep Your Bread Fresh Longer
Want your bread to stay soft and tasty for days? Here are my top 5 simple tips you can try at home!

Sample post

Freshly Baked Sourdough: From Oven to Your Table
Ever wonder what makes our sourdough so special? Let me take you behind the scenes to see the magic unfold...
Image: freshly baked sourdough loaf cooling on rack

How eHandshake actually gets Artisan Bakery more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Artisan Bakery turn an online presence into paying customers.

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eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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