Social media playbook

How Moving Company should use social media to bring in customers

Regular social media presence builds trust and keeps your moving company top-of-mind when customers plan their relocation.

Where to post

FacebookLocal service promotions and customer reviews drive strong engagement.
InstagramBefore/after moving photos and short videos showcase professionalism.
NextdoorHyper-local lead generation is ideal for neighborhood moving services.
TikTokShort, engaging moving tips and behind-the-scenes content attract local customers.
YouTubeHow-to and packing tutorial videos build trust and authority.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Packing tips and moving day checklists.

Content angles that work for Moving Company:

A post idea to steal

5 Essential Packing Tips to Save Time and Stress
Moving soon? Here are my top 5 packing tips that make everything smoother and less stressful—give them a try!

Sample post

How to Avoid These Common Moving Day Mistakes
Moving day can be overwhelming, but a few simple steps can save you headaches and delays. Want to know what to watch out for?...
Image: photo of a well-organized moving truck and team

How eHandshake actually gets Moving Company more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Moving Company turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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