Social media playbook
How Child Care Center should use social media to bring in customers
Showing up regularly on social media builds trust and familiarity with parents deciding on child care options.
Where to post
FacebookLocal parent communities and event sharing make Facebook essential for child care centers.
InstagramVisual content of activities and facilities engages parents effectively on Instagram.
NextdoorHyper-local recommendations and neighborhood trust drive presence on Nextdoor.
TikTokShort videos showcasing daily routines and child engagement attract young parents.
YouTubeLonger videos for tours and educational content help build credibility.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Day-in-the-life photo or video.
Content angles that work for Child Care Center:
- Child learning and play activities
- Parent testimonials and success stories
- Staff introductions and qualifications
- Safety and cleanliness practices
Sample post
A Day of Discovery at Our Child Care Center!
See how your little one can learn, play, and grow in a safe and loving environment with us every day...
Image: happy children engaged in a creative group activity
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook