How Child Care Center should use social media to bring in customers
Consistent social presence helps build trust and familiarity with parents choosing childcare for their children.
Where to post
FacebookLocal parent communities and event sharing make Facebook essential for child care centers.
InstagramVisual content of activities and facilities engages parents effectively on Instagram.
NextdoorHyper-local recommendations and neighborhood trust drive presence on Nextdoor.
TikTokShort videos showcasing daily routines and child engagement attract young parents.
YouTubeLonger videos for tours and educational content help build credibility.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcasing daily learning activities.
Content angles that work for Child Care Center:
Child development tips for parents
Behind-the-scenes of classroom fun
Safety and hygiene practices
Parent testimonials and success stories
A post idea to steal
5 Easy Ways to Encourage Your Toddler’s Curiosity at Home
Looking for simple activities to spark your little one’s imagination? Here are my favorite easy tips you can try today!
Sample post
A Day of Discovery: How We Make Learning Fun Every Day
Ever wonder what a typical day looks like at our center? Here’s a peek at the activities that keep your child engaged and happy...
Image: children engaged in a creative classroom activity
How eHandshake actually gets Child Care Center more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Child Care Center turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.