How Child Care Center should use social media to bring in customers
Showing up regularly on social media builds trust and familiarity with parents deciding on child care options.
Where to post
FacebookLocal parent communities and event sharing make Facebook essential for child care centers.
InstagramVisual content of activities and facilities engages parents effectively on Instagram.
NextdoorHyper-local recommendations and neighborhood trust drive presence on Nextdoor.
TikTokShort videos showcasing daily routines and child engagement attract young parents.
YouTubeLonger videos for tours and educational content help build credibility.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Day-in-the-life photo or video.
Content angles that work for Child Care Center:
Child learning and play activities
Parent testimonials and success stories
Staff introductions and qualifications
Safety and cleanliness practices
Sample post
A Day of Discovery at Our Child Care Center!
See how your little one can learn, play, and grow in a safe and loving environment with us every day...
Image: happy children engaged in a creative group activity
How eHandshake actually gets Child Care Center more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Child Care Center turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.