Social media playbook

How Drywall Installer should use social media to bring in customers

Showing up consistently on social helps build local trust and demonstrates craftsmanship to potential customers.

Where to post

FacebookLocal customers often search Facebook for trusted tradespeople and respond well to before-and-after project photos.
InstagramVisual content showcasing quality workmanship and finished walls helps build trust and attract referrals.
NextdoorHyper-local platform where neighbors recommend reliable home improvement professionals.
YouTubeHow-to and project walkthrough videos can establish expertise but require more effort to produce.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before and after drywall project photos.

Content angles that work for Drywall Installer:

A post idea to steal

3 Easy Tips to Prepare Your Walls for a Smooth Drywall Finish
Getting ready for drywall? Here are my top 3 tips to make sure your walls are prepped perfectly for a flawless finish!

Sample post

Transform Your Room: See This Drywall Makeover!
Check out how a simple drywall update can completely change the feel of a room…
Image: before and after drywall installation photos

How eHandshake actually gets Drywall Installer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Drywall Installer turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook