Social media playbook

How Glass Company should use social media to bring in customers

Consistent local social media presence builds trust and helps customers see your quality and reliability firsthand.

Where to post

NextdoorLocal service businesses thrive on Nextdoor for neighborhood referrals and local lead generation.
FacebookFacebook supports local business pages with reviews and photo posts showcasing repair work.
InstagramVisual before-and-after photos of glass repairs perform well to attract customers.
YouTubeHow-to videos and demonstrations of repair techniques help build trust and expertise.
XX is used for quick updates and local promotions but less for detailed service showcases.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before and after glass repair or installation photos.

Content angles that work for Glass Company:

A post idea to steal

5 Easy Tips to Keep Your Windows Spotless Year-Round
Want your windows to shine without extra hassle? Here are my top 5 simple tips to keep your glass crystal clear all year long!

Sample post

See How We Transformed This Cracked Window in Just One Day
A cracked window can be a real eyesore and safety risk. Check out the before and after on this quick repair we completed recently...
Image: before and after cracked window photos

How eHandshake actually gets Glass Company more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Glass Company turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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