How Title Company should use social media to bring in customers
Showing up consistently educates customers and builds trust in a complex, essential part of real estate transactions.
Where to post
LinkedInProfessional networking and B2B connections drive title company engagement.
FacebookLocal community presence and client reviews help build trust for title services.
YouTubeEducational videos about title processes and FAQs attract potential clients.
XIndustry news and quick updates are shared with real estate professionals and clients.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Explaining the title process simply.
Content angles that work for Title Company:
Common title issues and how to avoid them
Step-by-step guides for buyers and sellers
Local market updates affecting title insurance
Tips for smooth closing day experiences
A post idea to steal
5 Things Every Homebuyer Should Know About Title Insurance
Buying a home? Here’s what I always tell clients about title insurance to keep their purchase safe and sound.
Sample post
How a Title Search Protects Your Home Purchase
Ever wonder what a title search really does? It’s the key to making sure your new home is truly yours without surprises...
Image: photo of a title agent reviewing documents with clients
How eHandshake actually gets Title Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Title Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.