How Title Company should use social media to bring in customers
Showing up on social helps build trust and educate clients about a complex, essential part of real estate transactions.
Where to post
LinkedInProfessional networking and B2B connections drive title company engagement.
FacebookLocal community presence and client reviews help build trust for title services.
YouTubeEducational videos about title processes and FAQs attract potential clients.
XIndustry news and quick updates are shared with real estate professionals and clients.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Explainer videos on title process.
Content angles that work for Title Company:
How title insurance protects buyers
Step-by-step closing process
Local market insights and updates
Client testimonials and success stories
Sample post
What Exactly Does a Title Company Do?
Buying a home involves many steps — but the title company’s role is often a mystery. Here’s what happens behind the scenes to protect your investment...
Image: friendly photo of your team at work or a closing meeting
How eHandshake actually gets Title Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Title Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.