How Restaurant should use social media to bring in customers
Consistent social presence helps restaurants stay top-of-mind and build trust through visual appeal and community engagement.
Where to post
InstagramCustomers discover restaurants through appetizing food photos and stories that showcase atmosphere and specials.
FacebookLocal diners use Facebook to find restaurant hours, menus, and reviews, with posts about events and promotions performing well.
NextdoorNeighbors trust recommendations and local updates about new or special restaurant offerings.
TikTokShort, engaging videos of food preparation and unique dishes attract younger customers and build buzz.
When to post
Best timeWeekday evenings, 5-7pm
How often3-5 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (5-7pm) · Late Morning (10-12pm)
What to post
Your highest-leverage content: Showcasing signature dishes.
Content angles that work for Restaurant:
Behind-the-scenes kitchen moments
Daily specials and seasonal menus
Customer testimonials and reviews
Local ingredient sourcing stories
A post idea to steal
5 Tips to Make Your Takeout Taste Fresh
Want your takeout to feel like it’s just been served? Here are my top 5 tips to enjoy every bite as if you were dining in!
Sample post
Why Our Signature Pasta Is a Local Favorite
There’s a secret behind our pasta that keeps guests coming back again and again…
Image: close-up of signature pasta dish
How eHandshake actually gets Restaurant more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Restaurant turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.