How Mortgage Broker should use social media to bring in customers
Consistent social media presence builds trust and educates potential homebuyers who often feel overwhelmed by mortgage decisions.
Where to post
FacebookStrong local community presence and lead generation through groups and ads.
LinkedInProfessional networking and sharing industry insights to build credibility.
InstagramVisual storytelling of client success and educational content attracts homebuyers.
YouTubeVideo explainers and market updates help educate and engage potential clients.
TikTokEmerging platform for short, engaging mortgage tips targeting younger buyers.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple mortgage approval tips.
Content angles that work for Mortgage Broker:
How to improve credit score quickly
Common mortgage myths debunked
Step-by-step home loan process
Local market updates and rates
A post idea to steal
5 Easy Ways to Boost Your Credit Score Before Applying
Getting ready to buy a home? Here are my top 5 quick tips to improve your credit score and increase your chances of mortgage approval!
Sample post
What Your Mortgage Broker Wishes You Knew Before Applying
Many first-time buyers miss these crucial steps that can save thousands on their loan... here’s what I always tell my clients.
Image: friendly photo of you consulting with a client
How eHandshake actually gets Mortgage Broker more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Mortgage Broker turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.