How Fence Company should use social media to bring in customers
Showing up on social helps build local trust and lets customers see real examples of quality fence work.
Where to post
FacebookLocal homeowners frequently use Facebook to find trusted fence companies and respond well to project photos and customer testimonials.
NextdoorNextdoor connects hyper-local neighbors who often seek reliable recommendations for fence installation and repair.
InstagramVisual before-and-after photos of fence projects attract homeowners considering upgrades or repairs.
YouTubeHow-to videos and project walkthroughs build trust and demonstrate expertise to potential customers.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after fence transformations.
Content angles that work for Fence Company:
Fence material comparisons and benefits
Maintenance tips to extend fence life
Customer testimonials and project highlights
Local regulations and permit advice
A post idea to steal
5 Easy Tips to Maintain Your Wooden Fence Year-Round
Want your wooden fence to look great and last longer? Here are my top 5 simple maintenance tips you can do yourself!
Sample post
Check Out This Stunning Fence Makeover!
We transformed this backyard with a new cedar fence that adds privacy and charm…
Image: before and after fence photos
How eHandshake actually gets Fence Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Fence Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.