How Public Relations Firm should use social media to bring in customers
Consistent social presence builds credibility and keeps your PR expertise top of mind for potential clients.
Where to post
LinkedInLinkedIn connects with business clients and professionals seeking PR expertise through insightful articles and case studies.
FacebookFacebook helps reach local businesses and community groups interested in PR tips and success stories.
InstagramInstagram showcases visual storytelling and behind-the-scenes content that builds trust and brand personality.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: PR success stories and client wins.
Content angles that work for Public Relations Firm:
Tips for effective media outreach
Crisis communication best practices
Behind-the-scenes of campaign planning
Industry trends and news commentary
A post idea to steal
5 Quick Tips to Get Your Press Release Noticed
Want your story to stand out? Here are my top 5 tips to craft press releases that grab attention and get results!
Sample post
How We Helped a Local Startup Go Viral
Curious how a small business captured media attention and boosted sales? Here’s a peek into our winning strategy...
Image: client event or campaign highlight photo
How eHandshake actually gets Public Relations Firm more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Public Relations Firm turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.