How Public Relations Firm should use social media to bring in customers
Consistent social presence demonstrates expertise and builds trust with businesses seeking PR services.
Where to post
LinkedInLinkedIn connects with businesses and professionals seeking PR expertise through thought leadership and case studies.
FacebookFacebook helps build local and professional community trust with client success stories and event updates.
InstagramInstagram can showcase behind-the-scenes and culture but is less central for B2B PR client acquisition.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Client success story with measurable impact.
Content angles that work for Public Relations Firm:
Case studies of media placements
PR tips and industry insights
Behind-the-scenes campaign work
Client testimonials and reviews
Sample post
How We Helped a Startup Secure National Media Coverage
Discover the strategy behind landing top-tier press for our client and what it could mean for your brand...
Image: photo of a recent media feature or client meeting
How eHandshake actually gets Public Relations Firm more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Public Relations Firm turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.