Social media playbook
How Public Relations Firm should use social media to bring in customers
Consistent social presence demonstrates expertise and builds trust with businesses seeking PR services.
Where to post
LinkedInLinkedIn connects with businesses and professionals seeking PR expertise through thought leadership and case studies.
FacebookFacebook helps build local and professional community trust with client success stories and event updates.
InstagramInstagram can showcase behind-the-scenes and culture but is less central for B2B PR client acquisition.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Client success story with measurable impact.
Content angles that work for Public Relations Firm:
- Case studies of media placements
- PR tips and industry insights
- Behind-the-scenes campaign work
- Client testimonials and reviews
Sample post
How We Helped a Startup Secure National Media Coverage
Discover the strategy behind landing top-tier press for our client and what it could mean for your brand...
Image: photo of a recent media feature or client meeting
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