Social media playbook

How Clinical Nutritionist should use social media to bring in customers

Showing up on social helps build trust and familiarity with clients seeking personalized nutrition guidance.

Where to post

InstagramClients seek trustworthy nutrition tips and visual meal ideas that perform well on Instagram.
FacebookLocal clients use Facebook to find health professionals and engage with educational posts.
NextdoorNextdoor connects local clients with trusted health experts nearby.
PinterestPinterest users search for healthy recipes and nutrition advice, ideal for visual content.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Simple nutrition tips for everyday health.

Content angles that work for Clinical Nutritionist:

A post idea to steal

5 Easy Ways to Boost Your Daily Fiber Intake
Want to improve digestion and feel more energized? Here are my top 5 simple fiber boosts you can add to your meals today!

Sample post

Why Hydration Is Your Secret Nutrition Weapon
Feeling sluggish or hungry all the time? The answer might be simpler than you think…
Image: a colorful glass of infused water on a kitchen counter

How eHandshake actually gets Clinical Nutritionist more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Clinical Nutritionist turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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