How Sign Company should use social media to bring in customers
Consistent local social media presence helps build trust and visibility for custom sign services where visual proof matters.
Where to post
InstagramVisual showcase of sign designs and installations performs well on Instagram.
FacebookLocal business presence and community engagement are strong on Facebook.
PinterestPinterest is useful for visual inspiration and design ideas related to signage.
TikTokShort videos showing sign-making processes and transformations gain traction on TikTok.
YouTubeDetailed tutorials and case studies about sign fabrication find an audience on YouTube.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcase before-and-after sign transformations.
Content angles that work for Sign Company:
Custom sign design highlights
Client testimonials and success stories
Tips for effective signage
Behind-the-scenes of sign production
A post idea to steal
5 Tips to Choose the Perfect Sign for Your Business
Thinking about a new sign? Here are my top 5 tips to help you pick a sign that really stands out and brings customers in!
Sample post
Transform Your Business Front with Eye-Catching Signs
See how a fresh, custom sign can completely change your storefront’s appeal and attract more customers...
Image: before and after photo of a business sign installation
How eHandshake actually gets Sign Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Sign Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.