Social media playbook
How Sign Company should use social media to bring in customers
Showing up on social builds local trust and demonstrates the quality and creativity that attracts new customers.
Where to post
InstagramVisual showcase of sign designs and installations performs well on Instagram.
FacebookLocal business presence and community engagement are strong on Facebook.
PinterestPinterest is useful for visual inspiration and design ideas related to signage.
TikTokShort videos showing sign-making processes and transformations gain traction on TikTok.
YouTubeDetailed tutorials and case studies about sign fabrication find an audience on YouTube.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after sign installation photos.
Content angles that work for Sign Company:
- Custom sign design highlights
- Client testimonials and success stories
- Behind-the-scenes of sign production
- Local business collaborations
Sample post
Transform Your Storefront with a Custom Sign!
See how we turned a plain facade into a vibrant brand statement that grabs attention and drives foot traffic...
Image: before and after photo of a recent sign installation
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