How Sign Company should use social media to bring in customers
Showing up on social builds local trust and demonstrates the quality and creativity that attracts new customers.
Where to post
InstagramVisual showcase of sign designs and installations performs well on Instagram.
FacebookLocal business presence and community engagement are strong on Facebook.
PinterestPinterest is useful for visual inspiration and design ideas related to signage.
TikTokShort videos showing sign-making processes and transformations gain traction on TikTok.
YouTubeDetailed tutorials and case studies about sign fabrication find an audience on YouTube.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after sign installation photos.
Content angles that work for Sign Company:
Custom sign design highlights
Client testimonials and success stories
Behind-the-scenes of sign production
Local business collaborations
Sample post
Transform Your Storefront with a Custom Sign!
See how we turned a plain facade into a vibrant brand statement that grabs attention and drives foot traffic...
Image: before and after photo of a recent sign installation
How eHandshake actually gets Sign Company more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Sign Company turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.