Social media playbook

How Barre Studio should use social media to bring in customers

Consistent social media presence builds trust and familiarity, helping local clients choose your studio over competitors.

Where to post

InstagramVisual and short video content showcasing workouts and client progress performs well to inspire and engage fitness customers.
FacebookLocal community presence and event promotion help attract and retain nearby clients.
TikTokShort, dynamic workout clips and fitness tips can reach a younger, engaged audience interested in trending fitness routines.
NextdoorHyper-local platform helps connect with neighborhood clients seeking nearby fitness options.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Quick barre workout tips.

Content angles that work for Barre Studio:

A post idea to steal

5 Simple Barre Moves to Improve Your Posture at Home
Want to stand taller and feel stronger? Here are my top 5 easy barre moves you can try right in your living room!

Sample post

Transform Your Core with This One-Minute Barre Move
Looking for a quick way to strengthen your core? This simple barre move can make a big difference in just 60 seconds...
Image: Instructor demonstrating the core barre move in studio

How eHandshake actually gets Barre Studio more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Barre Studio turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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