How Pediatric Practice should use social media to bring in customers
Showing up on social helps pediatric practices build trust and stay top-of-mind with local families seeking reliable child healthcare.
Where to post
FacebookParents frequently use Facebook to find trusted local pediatricians and engage with helpful health tips and community updates.
InstagramInstagram is effective for sharing friendly, reassuring visuals and quick parenting tips that resonate with young families.
NextdoorNextdoor connects pediatric practices directly with local families seeking recommendations and trusted providers nearby.
YouTubeYouTube allows sharing detailed educational content, though it requires more effort and a smaller local audience.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple child health tips parents trust.
Content angles that work for Pediatric Practice:
Common childhood illness prevention
Developmental milestone guidance
Seasonal health advice
Practice updates and community events
A post idea to steal
5 Easy Ways to Boost Your Child’s Immunity
Want your little one to stay healthy through the seasons? Here are my top 5 simple tips every parent can try at home!
Sample post
How to Spot Early Signs of Common Childhood Illnesses
Not sure when to call the doctor or try home care? Learn the early warning signs that every parent should know to keep kids safe...
Image: friendly pediatrician with a child patient
How eHandshake actually gets Pediatric Practice more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Pediatric Practice turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.