How Business Broker should use social media to bring in customers
Consistent social media presence builds trust and educates potential clients about the complex process of buying or selling a business.
Where to post
LinkedInProfessional networking and B2B connections are crucial for business brokers.
FacebookLocal business groups and community engagement help generate leads.
YouTubeVideo case studies and market insights attract potential clients.
XUsed for quick updates and industry news but less lead-focused for SMB brokers.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Explaining the business sale process simply.
Content angles that work for Business Broker:
Tips for preparing a business for sale
Common mistakes buyers and sellers make
How to value a small business
Success stories from past clients
A post idea to steal
5 Key Steps to Get Your Business Ready for Sale
Thinking about selling your business? Here are five important steps I recommend to get everything in order and attract the right buyers!
Sample post
What Every First-Time Business Buyer Should Know
Buying a business can be overwhelming, but knowing these essentials can make all the difference...
Image: friendly photo of owner consulting with a client
How eHandshake actually gets Business Broker more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Business Broker turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.