How Business Broker should use social media to bring in customers
Consistent social presence builds credibility and educates potential clients who trust informed brokers.
Where to post
LinkedInProfessional networking and B2B connections are crucial for business brokers.
FacebookLocal business groups and community engagement help generate leads.
YouTubeVideo case studies and market insights attract potential clients.
XUsed for quick updates and industry news but less lead-focused for SMB brokers.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Client success story with deal highlights.
Content angles that work for Business Broker:
How to prepare your business for sale
Common pitfalls in business transactions
Market trends and valuation insights
Behind-the-scenes of closing deals
Sample post
How We Helped a Local Cafe Sell in Just 30 Days
Discover the key steps that made this business sale smooth and successful for our client’s peace of mind...
Image: photo of the owner shaking hands with a buyer
How eHandshake actually gets Business Broker more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Business Broker turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.