How residential roofer should use social media to bring in customers
Showing up on social helps build trust and keeps your business top-of-mind for local homeowners when they need roofing services.
Where to post
NextdoorLocal homeowners trust neighborhood recommendations and look for nearby roofing services here.
FacebookHomeowners use Facebook to find local contractors and appreciate project photos and customer reviews.
InstagramVisual before-and-after roofing projects attract attention and build trust with potential customers.
YouTubeHow-to and educational videos about roof maintenance help homeowners understand roofing needs.
When to post
Best timeWeekday mornings, 8-10am
How often1-2 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after roof project photos.
Content angles that work for residential roofer:
Roof maintenance tips
Common roofing problems explained
Customer testimonials and reviews
Seasonal roofing preparation advice
A post idea to steal
3 Signs Your Roof Needs Immediate Attention
Not sure if your roof is in trouble? Here are 3 easy signs to watch for that could save you costly repairs later!
Sample post
Transforming This Roof: See the Stunning Before & After!
Check out how we replaced an old, damaged roof with a brand new one that lasts for years to come...
Image: before and after roof photos
How eHandshake actually gets residential roofer more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how residential roofer turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.