Social media playbook

How Lawn Care Service should use social media to bring in customers

Showing up on social helps build trust and keeps your service top-of-mind when neighbors need lawn care.

Where to post

FacebookLocal customers use Facebook to find trusted lawn care providers and respond well to before-and-after photos and seasonal tips.
NextdoorNextdoor connects with neighbors seeking reliable local lawn care recommendations and referrals.
InstagramInstagram showcases visual transformations and quick lawn care tips that attract homeowners who value curb appeal.
YouTubeYouTube helps educate customers with how-to videos on lawn maintenance, building trust through expertise.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Seasonal lawn care tips and transformations.

Content angles that work for Lawn Care Service:

A post idea to steal

3 Easy Steps to Prepare Your Lawn for Spring
Spring is the perfect time to refresh your lawn! Here are my top 3 simple steps to get your grass green and growing strong.

Sample post

See How This Lawn Went from Patchy to Perfect in Just One Visit
Wondering how to fix those bare spots and get a lush lawn? Check out this transformation that could be yours next season...
Image: before and after lawn photos

How eHandshake actually gets Lawn Care Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Lawn Care Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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