Social media playbook

How Interior Decorator should use social media to bring in customers

Consistent visual content helps potential clients imagine how their spaces can improve and builds trust in your style.

Where to post

PinterestVisual discovery and inspiration make Pinterest ideal for showcasing design ideas and portfolios.
InstagramPhoto and video posts highlight before/after transformations and design aesthetics effectively.
TikTokShort videos of design tips and room makeovers engage a younger, trend-focused audience.
FacebookCommunity groups and local business pages help connect with potential clients.
YouTubeLonger tutorials and case studies showcase expertise and detailed project walkthroughs.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before-and-after room transformations.

Content angles that work for Interior Decorator:

Sample post

Transform Your Living Room with These Simple Design Tweaks!
See how a few key changes can refresh your space and create a cozy, stylish vibe that feels brand new...
Image: before and after living room photos

How eHandshake actually gets Interior Decorator more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Interior Decorator turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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