Social media playbook
How Interior Decorator should use social media to bring in customers
Consistent visual content helps potential clients imagine how their spaces can improve and builds trust in your style.
Where to post
PinterestVisual discovery and inspiration make Pinterest ideal for showcasing design ideas and portfolios.
InstagramPhoto and video posts highlight before/after transformations and design aesthetics effectively.
TikTokShort videos of design tips and room makeovers engage a younger, trend-focused audience.
FacebookCommunity groups and local business pages help connect with potential clients.
YouTubeLonger tutorials and case studies showcase expertise and detailed project walkthroughs.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before-and-after room transformations.
Content angles that work for Interior Decorator:
- Design tips and trends
- Client project showcases
- DIY decorating hacks
- Seasonal styling ideas
Sample post
Transform Your Living Room with These Simple Design Tweaks!
See how a few key changes can refresh your space and create a cozy, stylish vibe that feels brand new...
Image: before and after living room photos
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