Social media playbook

How Personal Image Consultant should use social media to bring in customers

Consistently sharing visual style guidance helps build trust and showcases expertise to attract clients.

Where to post

InstagramVisual before/after transformations and style tips perform strongly on Instagram.
PinterestPinterest is ideal for sharing fashion inspiration and curated style boards.
TikTokShort style advice videos and quick makeover clips engage younger audiences.
FacebookFacebook groups and local pages help consultants connect with community clients.
YouTubeLonger tutorials and detailed style guides find an audience on YouTube.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before-and-after client transformations.

Content angles that work for Personal Image Consultant:

Sample post

Transform Your Look in Just One Session!
See how a simple style refresh can boost confidence and open new doors…
Image: before and after client photo

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