Social media playbook
How Janitorial Services should use social media to bring in customers
Showing up on social builds local trust and helps customers see the quality and reliability of your cleaning services.
Where to post
FacebookLocal business pages and community groups drive lead generation and customer engagement.
LinkedInB2B networking and showcasing commercial cleaning credentials attract business clients.
InstagramBefore-and-after photos and short videos highlight cleaning effectiveness visually.
NextdoorHyper-local recommendations and reviews help build trust in neighborhood markets.
YouTubeEducational content and cleaning tips can attract commercial clients but less active overall.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after cleaning transformations.
Content angles that work for Janitorial Services:
- Client testimonials and reviews
- Cleaning tips and hacks
- Behind-the-scenes of daily work
- Special offers or seasonal promotions
Sample post
See the Difference a Professional Clean Makes!
Check out this office transformation we completed last week — you won’t believe the before and after…
Image: before and after photo of a cleaned commercial space
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