Social media playbook

How Leadership Development Consulting should use social media to bring in customers

Consistently sharing valuable leadership insights builds credibility and trust needed to attract clients.

Where to post

LinkedInProfessional networking and B2B content thrive here for leadership consultants.
YouTubeVideo case studies and thought leadership content perform well for skill development.
FacebookGroups and community engagement support client interaction and event promotion.
InstagramVisual quotes, short tips, and behind-the-scenes content help build brand personality.
ThreadsEmerging platform for text-based thought leadership and networking among SMBs.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week

What to post

Your highest-leverage content: Short leadership tips and client success stories.

Content angles that work for Leadership Development Consulting:

Sample post

Unlock Your Team’s Potential with This Simple Leadership Shift
Many leaders overlook this key habit that transforms team dynamics and boosts productivity…
Image: photo of you coaching a client or leading a workshop

How eHandshake actually gets Leadership Development Consulting more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Leadership Development Consulting turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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