Social media playbook

How Personal Coach should use social media to bring in customers

Consistent social media presence builds trust and demonstrates the coach’s ability to inspire and guide clients.

Where to post

InstagramVisual and motivational content like short videos and stories perform well for personal coaches.
TikTokShort, engaging coaching tips and personal development clips attract active audiences.
LinkedInProfessional networking and sharing success stories suit personal coaches targeting business clients.
YouTubeLonger form content like workshops and deep dives help establish expertise.
FacebookCommunity groups and event promotion are useful for local and broad coaching audiences.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week

What to post

Your highest-leverage content: Client success stories and transformational before/after mindset shifts.

Content angles that work for Personal Coach:

Sample post

How One Small Shift Changed My Client’s Life Completely
Discover the simple mindset tweak that helped my client overcome their biggest obstacle and unlock new potential…
Image: before and after mindset transformation photo or client testimonial snapshot

How eHandshake actually gets Personal Coach more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Personal Coach turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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