Social media playbook
How Personal Coach should use social media to bring in customers
Consistent social media presence builds trust and demonstrates the coach’s ability to inspire and guide clients.
Where to post
InstagramVisual and motivational content like short videos and stories perform well for personal coaches.
TikTokShort, engaging coaching tips and personal development clips attract active audiences.
LinkedInProfessional networking and sharing success stories suit personal coaches targeting business clients.
YouTubeLonger form content like workshops and deep dives help establish expertise.
FacebookCommunity groups and event promotion are useful for local and broad coaching audiences.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
What to post
Your highest-leverage content: Client success stories and transformational before/after mindset shifts.
Content angles that work for Personal Coach:
- Motivational tips and daily habits
- Behind-the-scenes coaching process
- Client testimonials and progress updates
- Live Q&A or mini coaching sessions
Sample post
How One Small Shift Changed My Client’s Life Completely
Discover the simple mindset tweak that helped my client overcome their biggest obstacle and unlock new potential…
Image: before and after mindset transformation photo or client testimonial snapshot
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